I'm discussing the challenge of not getting impressions on Amazon ads and share my success of accumulating over 15 million impressions in 445 days.

I identify a campaign with zero impressions, analyzing it to reveal the impact of a high budget and low bid. I outline my strategy for scaling ads, demonstrating a gradual bid increase.

I provide practical advice on bid management, emphasizing the importance of allowing time for the algorithm to find the target audience and contrasting Amazon ads with Facebook ads in terms of click-through rate importance.