Jenny's Blog My Blocked Book Ad Strategy for Amazon Online Advertising

My Blocked Book Ad Strategy for Amazon Online Advertising

12/11/2023


I'm thrilled to share an exciting update on my recent Amazon KDP advertising journey and a unique strategy I've employed to overcome challenges. If you've been following my channel, you might recall the setback I faced in January when some of my best-selling books got blocked during a routine audit.

1. The Block and Its Impact: In a nutshell, the audit stemmed from a copyright issue with a coloring activity book I sourced from Creative Fabrica. While my account was eventually reinstated, my top-performing books remained blocked. This forced me to rethink my approach and kick-start a new chapter in my Amazon KDP journey.

2. Ad Campaign Insights: I've been running ads on Amazon KDP since January 2022, diligently monitoring graphs showcasing ad spending, sales, and Advertising Cost of Sales (ACoS). Maintaining profitability is crucial, and I aim for an ACoS between 22% to 26%. January saw an impressive $15,000 in sales, setting a positive tone for the year.

3. The Unconventional Strategy: Despite conventional wisdom advising against it, I decided to experiment with a bold move. Knowing my blocked best-seller might never be unblocked, I attached a new book to the successful ad campaign. It's an unconventional strategy, but I'm eager to see how it revitalizes the algorithm that once worked wonders for me.

4. Navigating Copyright Challenges: The copyright issue remains a puzzle. While I've submitted applications for multiple books with legal assistance, the requirement of owning copyright, as insisted by KDP, adds a layer of complexity. However, armed with Canva Pro, I continue to create new content while navigating the intricacies of copyright regulations.

5. Documenting the Journey: I've decided to document and share this unique journey, acknowledging the ups and downs of the KDP business. For those facing similar challenges, remember, growth comes from overcoming hurdles. I'm excited to see where this revitalized ad strategy takes me and eager to share the results with you.

In conclusion, my Amazon KDP adventure has been a rollercoaster, but I'm embracing the challenges with optimism. Stay tuned for more updates, and let's navigate this intriguing world of self-publishing together! Your support means the world to me.


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