I'm thrilled to share some insights on managing Amazon ads as cost-effectively as possible. Just like in my weight loss journey, consistency is the key, and the same applies to your ad game. Here are my three scaling strategies for success:

1. Consistency is King: In the world of Amazon ads, consistency is crucial. I draw inspiration from personal experiences, like fasting and losing 50 pounds since October. The lesson here is simple: don't let occasional setbacks discourage you. The game is all about staying consistent over time, whether it's in creating books or uploading them.

2. Price for Profit: To make your ads affordable, it's essential to price your books for profit. As of June 20th, self-publishers might face increased shipping and printing costs. The solution? Price your books accordingly. Remember, you deserve fair compensation for the time invested in creating your masterpiece. A healthy margin allows you to turn on ads without breaking the bank.

3. Hyper-Targeting for Bulk Orders: Unlock the power of hyper-targeting to boost your ad performance. By identifying validated keywords and targeting books with high demand, you can attract bulk orders. It's a game-changer—customers buying not one but five, six, or even more of your books. The key is in creating visibility and relevance through smart targeting.

4. Cross-Promotion Magic: Think beyond books when it comes to advertising. I've had success cross-promoting by targeting unexpected products, like fitness shoes. By expanding your reach, you not only tap into new audiences but also reduce ad costs by promoting in unconventional spaces.

5. Long-Term Perspective: Patience is a virtue in the world of Amazon ads. Take my second most profitable campaign, running for over 500 days. It's a testament to the 3710 1430 framework—making decisions based on how they serve both today and your future self. Sometimes, it's okay not to make a sale every day if your ad costs remain low and profitable in the long run.

Remember, these strategies are part of a journey. I'd love to hear your thoughts and answer any questions. If you're curious about scaling lottery ads, let me know! Until then, stay consistent, price wisely, and let's master the art of Amazon ads together.