Jenny's Blog KDP Ads Strategy (My Shoulder Ride Strategy)

KDP Ads Strategy (My Shoulder Ride Strategy)

12/10/2023


I'm thrilled to share a game-changing strategy that has transformed my Amazon Kindle Direct Publishing (KDP) ad game. Trust me, I get it – navigating through the world of book ads can be overwhelming. After 16 months of trial and error with a whopping 230 campaigns for my 466 books, I discovered a strategy that's not only organized but also insanely profitable. Welcome to my world – welcome to the "Shoulder Ride Strategy."

Overview of My KDP Ad Journey:

Picture this: in just nine days, I spent $4571 on ad spend, and the result? A jaw-dropping $96,000 in Amazon sales. But here's the catch – this isn't just about the numbers. It's about finding a strategy that not only works but also simplifies the chaos that comes with managing numerous campaigns.

Dive into Amazon Ad Expertise:

Obsessed with Amazon ads? Guilty as charged! I've delved deep into this world, offering a master class on bids and budget, sharing successful strategies, and hosting an Ads Accelerator Workshop. And here's the deal – the workshop covers everything from uncovering goldmine keywords to scaling books with data. Oh, did I mention there's a special offer closing tonight? Check it out here.

Introducing the "Shoulder Ride Strategy":

Enough preamble, let's get into the nitty-gritty. The "Shoulder Ride Strategy" is my answer to the chaos. Imagine taking the top 10 organically ranked books in your niche, snagging their ASINs, and using them to target a single book for advertising. This manual reverse Lottery ad is a game-changer, simplifying your approach and bringing focus to what truly matters.

Key Takeaways from the "Shoulder Ride Strategy":

  • Hyper-Targeting for Success: Align your customer avatars and categories, ensuring that your strategy is hyper-targeted for optimal results.

  • Keyword Foundations Matter: Build your house on the rock, not on the sand. Strong keyword foundations are the key to success in this strategy.

  • Simplify with a Single Book Focus: Say goodbye to managing hundreds of campaigns. Focus on one book, one strategy – simplicity is key.

Excited to try out this strategy for yourself? I'd love to hear about your experiences!


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