I'm sharing my insights on why it's a mistake to publish all your books under one pen name on Amazon KDP.

I emphasize the importance of maintaining separate pen names for different book genres to provide a better customer experience and prevent confusion.

I recommend opting for a brand name instead of a pen name, establishing an Author Central for increased brand visibility, and exploring cross-promotion opportunities in related categories.

With over 20 pen names, I stress the need for careful consideration when creating them to ensure a positive shopping experience for customers.