Jenny's Blog Bring a Book Out of Obscurity with Amazon Ads Strategy

Bring a Book Out of Obscurity with Amazon Ads Strategy

11/08/2023


I'm presenting a strategy for promoting books on Amazon through ads.

I highlight the significance of targeting books with a BSR around 200 to compete effectively with other low content publishers.

My approach includes creating books with additional features, researching similar ASINs, and employing manual ads with gradually increasing bid amounts.

I emphasize the value of focusing on weekly or monthly sales to keep ad costs low and potentially achieve windfall sales, all while building a strategic portfolio of successful titles and bringing relatively obscure books into the spotlight.


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