I've come up with 10 essential questions that every budding advertiser should ask themselves before hitting that 'start' button.

1. Defining My End Goal: First things first, I had to get crystal clear on my end goal. Knowing where I wanted my business to go played a pivotal role in shaping my ad strategy.

2. Budgeting Wisely: Budgeting is key! Without a solid budget, I heeded advice to focus on organic strategies until I had the financial backing to dive into ads confidently.

3. Choosing Powerful Keywords: I kicked off my ad journey with an automatic ad to gather keywords from Amazon. Crafting my book around high-search, low-competition keywords was a game-changer.

4. Effective Campaigns on a Tight Budget: Running ads on a tight budget demanded active management. Daily check-ins and strategic adjustments became my secret sauce for making every penny count.

5. Timing My Ad Launch: The age-old question: when to start running ads? My take – if you've got the budget, don't hesitate. Waiting for reviews? Not necessary, as I discovered from personal success stories.

6. Duration of Ad Campaigns: Understanding the optimal duration to run ads was crucial. I adopted a strategy of 3, 7, 10, and even 30 days to gather sufficient data for informed decision-making.

7. When to Stop Running Ads: Knowing when to pull the plug was just as important. I decided to stop running ads when organic conversions took a hit, ensuring a holistic view of my account's performance.

8. Troubleshooting No Sales: No sales? Dive into the data! Analyzing targets and customer search info helped me pinpoint issues, from outdated covers to bid amounts needing a boost.

9. Optimizing My Listing Pre-Ads: Before launching ads, I focused on optimizing my listing. A compelling video description and strong A Plus content proved to be invaluable in attracting potential buyers.

10. Manual vs. Automated Ads: The debate of manual vs. automated ads led me to start with automatic to gather customer data. The decision to add a manual ad came naturally based on insights gained during the automatic phase.

Embarking on this Amazon ads journey has been both challenging and rewarding. By asking these 10 crucial questions, I've not only fine-tuned my strategy but also witnessed a positive impact on my business. What questions do you have about turning on ads? Let's swap insights and conquer the world of Amazon ads together!