I'm discussing three critical mistakes to avoid when selecting pen names for Amazon KDP.

The first mistake is not researching existing names, which can lead to a lack of uniqueness and discoverability.

The second mistake involves not aligning the pen name with the target market and genre, potentially causing confusion.

The third mistake is failing to consider the impact of the pen name on the target customer, which can affect book sales.

I also emphasize the importance of understanding international markets and promote my "Pen Name Profits" course launching on December 1st to help authors navigate these challenges.