Jenny's Blog 2 Ways to Niche Down with Activity Books (Best Selling Strategies)

2 Ways to Niche Down with Activity Books (Best Selling Strategies)

12/15/2023


We explored the art of niche activity books, and the response was incredible. Your comments had me in stitches, sharing tales of outrageous prices and appalling books. Today, let's take it up a notch and talk about the two game-changing strategies that make activity books soar.

1. Finding Your Niche: Ever wondered why some children's maze books or airplane activity books stand out? It's all about creating your own category within the vast world of activity books. Take a cue from successful examples like maze books for specific age groups or themed books like the "Airplane Activity Book." These niches, tailored to meet specific needs, dominate their categories with impressive Best Seller Ranks (BSR).

2. Feature-Focused Magic: Dive deep into the magic of being feature-focused. It's not just about keeping little ones busy but offering solutions. Think mazes, spot-the-difference puzzles, or cut-and-assemble activities. These features set your book apart and allow for higher pricing. Highlight these unique qualities on your cover, subtitle, and description for a quick and convincing customer conversion.

3. Solution-Focused Brilliance: Let's talk solutions. Share your personal experiences and present your activity book as the answer to common problems. Whether it's making road trips more enjoyable for kids or cutting down screen time, a solution-focused approach establishes trust and resonates with your audience.

4. Features vs. Benefits: Don't just throw out features; tie them to benefits. Large print becomes a benefit when it promises a more enjoyable activity book experience. Understanding this difference is a game-changer in the self-publishing world.

Let's make our mark in the world of activity books. Your success story starts here! 


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